Sweet Georgia Brown Coconut Oil Shampoo
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A true American barbershop icon, reborn! The pomades are also expected to be relaunched in 2026!
Sweet Georgia Brown Coconut Oil Shampoo - the classic coconut oil shampoo from 1936 with the original Sweet Georgia Brown scent
A shampoo like back then - and yet completely new today. Inspired by the historical Valmor formula from 1936 and with the original Sweet Georgia Brown scent, known and loved for over 90 years. A gentle, nourishing shampoo for men and women that cleanses without drying out - and brings an authentic vintage barbershop feeling directly into your bathroom. Silicone-free; preserved without parabens. Originally manufactured and distributed by Valmor Products Co. of Chicago, USA.
The Sweet Georgia Brown Cocoanut Oil Shampoo was one of the most popular products of Valmor Products Co. Chicago as early as the 1930s. Alongside the legendary Sweet Georgia Brown pomades, it remained part of the brand's core range until 1984. Now this classic returns - lovingly reissued, manufactured in the EU and with a front label that faithfully reproduces the original Valmor design of 1936.
Important for anyone who doesn't like coconut scent: This shampoo does not smell of coconut. Despite its name "Cocoanut Oil Shampoo", it carries the iconic Sweet Georgia Brown scent, known from the Hair Dressing Pomade and the Hair Tonic - warm, slightly powdery, elegant and unmistakable.
The modern formula, inspired by the historical original, is a classic shampoo based on emulsified coconut oil. It cleanses and nourishes at the same time, leaving hair soft, supple and naturally shiny - without being greasy and without the usual "dry" feeling associated with many aggressive shampoos.
Key Ingredients & Benefits
Emulsified Coconut Oil Derivatives (Coconut Oil Glycereth-8 Esters): Give hair noticeable suppleness, reduce frizz and ensure a natural, fuller (in the best sense) and better controlled fall.
Decyl Glucoside & Sodium Cocoyl Glutamate: Mild, modern sugar and amino acid based surfactants for a gentle yet thorough cleanse.
Glycerin: Helps retain moisture and contributes to a soft, nourished hair feel.
Tocopherol & Tocopheryl Acetate (Vitamin E): Support hair and scalp care and help protect the formula.
Benefits
Classic barbershop shampoo, inspired by the 1936 Valmor formula - with original style label and scent.
Gentle cleansing of hair and scalp without drying out or a rough, stressed feeling.
Nourishing effect thanks to emulsified coconut oil derivatives: smoother hair, easier combing, more control.
Natural, healthy-looking shine without greasiness - ideal for a neat, well-groomed appearance.
Unisex - suitable for men and women who appreciate traditional care products.
Not a degreasing shampoo: Developed as a nourishing shampoo for regular hair washing and for removing pomade and styling residues without overloading the hair.
Original Sweet Georgia Brown scent: No coconut scent - instead the warm, elegant barbershop aroma of the 1930s.
The Effect
The Sweet Georgia Brown Coconut Oil Shampoo forms a creamy, emulsified lather around the hair and scalp. It removes styling products and daily build-up while maintaining the scalp's natural balance. After rinsing, the hair feels clean, soft and nourished without feeling dry. Frizz is reduced, the lengths appear better tamed and the hair falls more naturally - a difference that users of classic pomades or lovers of smooth, softly falling hair will particularly appreciate.
For regular use, ideally 1–2 times a week:
Apply to wet hair.
Gently massage into the scalp and hair until a creamy lather forms.
Rinse thoroughly with warm water.
Depending on your styling habits, a second shampooing can be performed. Then apply your preferred pomade or styling product.
Reproduction of the historical label: Front of the label based on the original design from 1936 – originally © 1936 Valmor Products Co., Chicago, USA.
The heart of this shampoo is the original "Sweet Georgia Brown" fragrance, which Valmor used in Chicago in the 1930s. Warm, slightly sweet, powdery, elegant – a scent that immediately brings to mind classic barber shops, the shine of pomade, leather armchairs, and Art Deco labels. No coconut scent: The coconut oil is part of the nourishing effect, not the fragrance.
Aqua (Water), Decyl Glucoside, Sodium Cocoyl Glutamate, Glycerin, Coconut Oil Glycereth-8 Esters, Parfum (Fragrance), Polysorbate 20, Xanthan Gum, Citric Acid, Sodium Chloride, Coco-Glucoside, Glyceryl Oleate, Sodium Benzoate, Potassium Sorbate, Tocopheryl Acetate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Sulfate, Terpineol*, Linalool*, Vanillin*, Cinnamyl Alcohol*Benzyl Benzoate*, Coumarin*, Limonene*, CI 15985, CI 19140, CI 28440, CI 73015, CI 14720
(*Natural components of the fragrance oil)
